kettle

Kettle worked with Sesame Workshop to modernize the parents’ section of sesamestreet.org. The wealth of content has been thoughtfully organized to facilitate exploration. The new look and feel is strongly informed by the wonderful existing identity while simultaneously appealing to a more “grown-up” audience.

Kettle conceptualized, designed and developed T-Fal's ActiFry site, providing a detailed overview of the product and its health benefits, substantiated by the inclusion of Tweeted testimonials and endorsements. The site also allows users to share their own ActiFry recipes, underscoring the wide range of dishes that can be prepared with the healthy frier.

Sephora tasked Kettle with designing their first iPad app which seamlessly integrates original editorial content, interactive seasonal catalogs, how-to videos and more. The app makes it easy for shoppers to intuitively connect with Sephora's commerce site — putting the latest beauty trends a tap away. Exclusive in-store features give shoppers a menu to showcase the different services available at select locations.

“Kettle brought our app for iPad alive with their beautiful flair for design and savvy user experience.“

Bridget DolanVice President, Interactive Media at Sephora

The IdeaLists is an online platform designed to facilitate the collaboration of communication industry creatives in delivering against high-level briefs.

Kettle worked with Adam Glickman, founder of The IdeaLists, to redesign the site visually and architecturally. Since the launch of the redesign, conversion rates from site invitations increased over 58%. User engagement rates (determined by number of views and responses to posted briefs) increased over 139%. Notable brands leveraging the platform have included Levi's, Coca Cola, AOL, Viacom, and Diesel.

Krups was after a site as good looking as its new EA82 Full Automatic Coffee & Espresso Machine. Kettle delivered, providing a unique, handsome, single-page experience targeted towards the caffeine connoisseurs it was designed for.

Gotham Greens is a startup destined to change the way we think about food. Their produce is grown in rooftop greenhouses in urban neighborhoods.

Kettle built the brand identity and online platform for the eco-friendly company that communicates premium quality first and foremost, while also highlighting the environmental advantage of Gotham Greens' approach.

Commissioned by the French Railways company SNCF, California Connect is a public platform for information and research about California High Speed Rail.

Kettle developed the site in partnership with UC Berkeley and the New York based consultancy String Theory Lab. Kettle executed the brand identity, visual design and technical development. The site aggregates research and news articles from independent sources analyzing the potential impact of High Speed Rail in California.

Ouidad enjoys a very faithful customer base which consistently provides extremely positive feedback. We highlighted this feedback throughout the newly redesigned site. The ecommerce experience is now editorialized, allowing customers to browse targeted product collections based on their specific curl type.

TheyMakeApps is an online directory of mobile application developers for hire. Upon launch in the fall of 2009, the site immediately attracted a strong following. A year later the site received both a Webby Award and a SXSWi Award. TheyMakeApps was also profiled by the Wall Street Journal in the context of the ever-expanding mobile application industry.

An estimated 2,500 developers currently participate, many reporting a significant increase in qualified leads just days after joining the site.

The Garden Party is a new breed of talent agency representing artists across the creative spectrum.

Kettle created a flexible brand identity communicating the multiple disciplines The Garden Party represents. The recently launched teaser site uses a responsive layout, creating specific experiences across various web-consuming devices. The Garden Party's full site is scheduled to launch Fall 2011.

HeyWalkies is an iPhone App designed by Kettle and developed by The88. It was featured in Apple's TV Commercial: Dog Lover.

The app helps New Yorkers find dog parks and share their activities with their park companions.