kettle

Kettle and McGraw-Hill Education Labs teamed up to create a new type of virtual classroom. Through personas, user-stories, numerous sprints, and some hefty conceptual thinking, Kettle designed the first version of a product that will change education, permanently.

Kettle partners with YouTube to conceive and design custom brand-channels for many of YouTube's largest advertisers and original content programs. Kettle and YouTube collaborate weekly, creating dozens of experiences for top brands across industries.

Kettle worked with Sesame Workshop to modernize the parents’ section of sesamestreet.org, the wealth of content thoughtfully organized to facilitate exploration. The new look and feel is strongly informed by the wonderful existing identity while simultaneously appealing to a more “grown-up” audience.

More recently, Kettle again partnered with Sesame Workshop to re-conceive the Sesame Street mobile site. The new interface accommodates two distinct audiences, allowing both parents and children to enjoy Sesame Street's content on the go.

The New Museum site is designed to provide an immersive experience for online viewers, presenting large images of the often evocative exhibitions.

A new mobile experience provides visitor content including museum hours, exhibitions, audio tours, and a floor plan of current exhibitions.

Sephora tasked Kettle with designing their first iPad app which seamlessly integrates original editorial content, interactive seasonal catalogs, how-to videos and more. The app makes it easy for shoppers to intuitively connect with Sephora's commerce site — putting the latest beauty trends a tap away. Exclusive in-store features give shoppers a menu to showcase the different services available at select locations.

“Kettle brought our app for iPad alive with their beautiful flair for design and savvy user experience.“

Bridget DolanVice President, Interactive Media at Sephora

Kettle Royale is an opportunity for the Kettle team to show off its intellectual chops, flex its creative muscle, exhibit its marketing savvy… Learn more about the Kettle Royale.

Wishbone.org sends at risk high school students to after school and summer programs. Kettle developed the brand identity, visual design, and programming, building the site from the ground up to engage users to participate in the lives of students by making contributions to fund their passions.

Kettle partnered with Relevent to create the Don Julio Luxury Drop Facebook App. The app helps users get to know the Don Julio Brand by allowing Facebook friends to design their own Luxury Drop, then invite their friends to try it out at nearby hangouts

The Garden Party is a new breed of talent agency representing artists across the creative spectrum. Kettle created a flexible brand identity communicating the multiple disciplines The Garden Party represents. The site uses a responsive layout, creating specific experiences across various web-consuming devices.

More recently, Kettle partnered with Judy Casey, The Garden Party's sister agency. A visual layout with large imagery is utilized to promote the work of each talent. Similar to The Garden Party, the site also utilizes a responsive layout.

TheyMakeApps is an online directory of mobile application developers for hire. Upon launch in the fall of 2009, the site immediately attracted a strong following. A year later the site received both a Webby Award and a SXSWi Award. TheyMakeApps was also profiled by the Wall Street Journal in the context of the ever-expanding mobile application industry.

An estimated 2,500 developers currently participate, many reporting a significant increase in qualified leads just days after joining the site.

Kettle conceptualized, designed and developed T-Fal's ActiFry site, providing a detailed overview of the product and its health benefits, substantiated by the inclusion of Tweeted testimonials and endorsements. The site also allows users to share their own ActiFry recipes, underscoring the wide range of dishes that can be prepared with the healthy frier.

The IdeaLists is an online platform designed to facilitate the collaboration of communication industry creatives in delivering against high-level briefs.

Kettle worked with Adam Glickman, founder of The IdeaLists, to redesign the site visually and architecturally. Since the launch of the redesign, conversion rates from site invitations increased over 58%. User engagement rates (determined by number of views and responses to posted briefs) increased over 139%. Notable brands leveraging the platform have included Levi's, Coca Cola, AOL, Viacom, and Diesel.

Gotham Greens is a startup destined to change the way we think about food. Their produce is grown in rooftop greenhouses in urban neighborhoods.

Kettle built the brand identity and online platform for the eco-friendly company that communicates premium quality first and foremost, while also highlighting the environmental advantage of Gotham Greens' approach.